1. Introduction
Privatus Care Solutions, Inc. (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of our clients, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or inquire about our private nursing and home health aide services.

Please read this policy carefully. By using our website, you acknowledge that you have read and understood the practices described herein.

2. Information We Collect
2a. Information You Provide to Us
We may collect personal information that you voluntarily provide, including:

Full name and contact information (address, phone number, email address)
Health-related information and care needs, as relevant to service inquiries
Insurance information
Emergency contact details
Payment and billing information
Communications and correspondence you send to us

2b. Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar tracking technologies, including:

IP address and general geographic location
Browser type and version
Pages viewed and time spent on the site
Referring website or source
Device type and operating system

3. How We Use Your Information
We use the information we collect for the following purposes:

To respond to your inquiries and provide our home health aide services
To schedule consultations and coordinate care
To process billing and payments
To comply with applicable healthcare and legal regulations
To improve our website and service offerings
To send service-related communications (with your consent where required)
To deliver and measure the effectiveness of our advertising campaigns

4. Digital Advertising — Google and Meta
We use digital advertising tools provided by Google LLC (“Google”) and Meta Platforms, Inc. (“Meta”) to promote our services online. This section explains how these tools work and what that means for your privacy.

4a. Google Advertising
We use Google Ads and Google Analytics, which may place cookies or use similar technologies on your device when you visit our website. These tools allow Google to:

Show our advertisements to people who have visited our website (remarketing)
Measure how users interact with our ads
Provide us with aggregated, anonymized reports about website traffic and ad performance

Google may use this data in accordance with its own privacy policy, available at https://policies.google.com/privacy. You can opt out of Google’s use of cookies for advertising by visiting https://adssettings.google.com.

4b. Meta (Facebook & Instagram) Advertising
We use the Meta Pixel and related Meta advertising tools, which may collect information about your activity on our website and link it to your Facebook or Instagram account if you are logged in. These tools allow Meta to:

Deliver our advertisements on Facebook, Instagram, and across Meta’s network
Measure the effectiveness of our ad campaigns
Build audiences for our ads based on website behavior

Meta may use this data in accordance with its own data policy, available at https://www.facebook.com/privacy/policy. You can manage your Meta ad preferences at https://www.facebook.com/adpreferences.

4c. We Do Not Sell Your Data
We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their own marketing or commercial purposes. Our use of Google and Meta advertising tools is limited to promoting our own services and measuring the performance of our marketing efforts. We do not provide these companies with your name, health information, or individually identifying details beyond what is automatically collected through standard website tracking technologies.

5. Health Information and HIPAA
As a home health services company, we are committed to protecting health-related information in compliance with applicable law, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable. Any protected health information (PHI) collected in connection with the provision of care services is handled in accordance with our separate HIPAA Notice of Privacy Practices, which is provided to clients upon engagement.

We do not share protected health information with advertising platforms such as Google or Meta.

6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and support our advertising efforts. You may control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

For residents of California and other applicable states, you may have additional rights regarding cookies used for advertising purposes. Please see Section 9 (Your Privacy Rights) below.

7. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:

With our staff and care coordinators to fulfill service requests
With payment processors and billing service providers, under confidentiality agreements
With technology platforms (such as Google and Meta) through automated tracking tools as described in Section 4
When required by law, court order, or governmental authority
To protect the rights, property, or safety of our company, clients, or the public

8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information, including:

The right to know what personal information we have collected about you
The right to request deletion of your personal information
The right to opt out of certain uses of your information for advertising
The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information in Section 11 below. We will respond to verifiable requests in accordance with applicable law.

10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

Privatus Care Solutions, Inc.
25 Burlington Mall Road, Suite 415
Burlington, MA 01803
Phone: (617) 275-4050
Email: contactus@privatuscare.com

12. Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.